The Center for Strategic Development is devoted to national socio-economic development, with a view to provide analytical insights and actionable policy recommendations to decision makers to help them make informed decisions.

In the light of the growing adoption of Behavior Economics in the field of applied public policy in the recent years, the Behavioral Insight Unit is designed to play an important role in the Kingdom’s policy making ecosystem.

In line with the Saudi Vision 2030, the significant socioeconomic transformation across the Kingdom will maximize the relevance of the Behavioral Insight Unit, in terms of making the government policies and programs more realistic, participative, and well-targeted to ensure desired results.

Accordingly, the Behavioral Insight Unit is mandated to design more effective policies and programs.

To that effect, the Behavioral Insight Unit team follows empirical/scientific approach, uses the ideas of behavioral science and builds realistic models to understand policy-related questions and provide behaviorally informed solutions.

The scope of the Center for Strategic Development’s Behavioral Insight Unit research encompasses both design and implementation parts of the Center for Strategic Development’s public policy in order to make it cost-effective, efficient and result oriented.

The key objectives for the Behavioral Insight Unit are as follows:

  1. Assessment of existing policies & programs using behavioral science and suggesting required improvements for better results;
  2. Designing new policies employing realistic models of human behavior; 
  3. Providing timely and appropriate behavioral insights to policy architects and decision makers to help them make behaviorally informed decisions;
  4. Providing recommendations to tap all stakeholders’ participation and keep them involved in the programs to make them successful;
  5. Assisting other the Center for Strategic Development teams by providing behavioral insights and suggestions; and
  6. Undertaking behavioral research studies and making behavioral economics part of mainstream decision making.